Jesse Willms, an entrepreneur, internet marketer, business owner, and car history enthusiast, began his entrepreneurial journey when he was only 15 years old. He is from Alberta, Canada. He created an online platform that sold computer software and named it eDirect. Within a year of operation, eDirect garnered over $40 million from sales. By 2007, Jesse Willms decided to build on the success he had experienced with eDirect, and within four years, he had created more than 22 million multi-dollar appendix labels. Sales rose to over $50 million.
Later, Jesse founded WuYi tea which became a sensation in the US. It was this brand that gave the most returns due to its massive following and colossal prominence. WuYi tea was rated as the best quality and palatable that people were willing to go against odds to buy it. In two years between 2007 and 2009, the brand sold over $100 million.
Willms later founded dazzle white though it did not last long. Despite this, the sales it made were relatively high. Dazzle white became one of the most infamous teeth bleaching pen products accessible in the market, with more than 50million dollars in sales.
By 2010, Jesse started abandoning the vending of products and decided on information dissemination. He established Penguin Leads and Car History Group. The Car History Group made it easier for car owners and buyers to access history about their motors either before or after purchase. To date, more than 3 million people frequent Car History Group monthly and its associated websites like Vehicle.com to have a glimpse about the history of their cars.
Penguin Leads was to offer public information quickly and affordably. Penguin Leads totality of communal reports, property records, and chronicled confirmation locales that outfitted customers with induction to this information for a charge. Fundamentally, the stage was remuneration for each usage stage. Customers gushed about getting to the records recorded through the various destinations under Penguin Leads would be expected to pay a cost. From 2012 to 2018, the association made $20 million in bargains.